{"id":802,"date":"2016-03-01T14:27:28","date_gmt":"2016-03-01T13:27:28","guid":{"rendered":"http:\/\/docenti-deps.unisi.it\/luigiluini\/?page_id=802"},"modified":"2016-03-01T14:27:28","modified_gmt":"2016-03-01T13:27:28","slug":"industrial-organization","status":"publish","type":"page","link":"https:\/\/docenti-deps.unisi.it\/luigiluini\/industrial-organization\/","title":{"rendered":"Industrial organization"},"content":{"rendered":"
\n

Obiettivi<\/h3>\n

The aim of the course is to help students to be familiar with contemporary topics in advanced
\nindustrial organization both theoretical and applied. The course is focused on special topics as
\nNetwork economics, Media industries and Advertising.<\/p>\n<\/div>\n

\n

Prerequisiti<\/h3>\n

Industrial Economics (introductory level) as in: Cabral, Introduction to IO, MIT Press, 2001, Ch. 4: Games and Strategies; Ch. 5 Monopoly; Ch. 6 (Almost) Perfect Competition; Ch. 7 Oligopoly: Bertrand and Cournot; Ch. 8 Collusion; Ch 9 Market Power.<\/p>\n<\/div>\n

\n

Contenuti<\/h3>\n

Part I. Refreshing and advances on IO theoretical topics. Market power and sources of market power
\n1 Oligopoly models: Cournot, Bertrand, Hotelling, Stackelberg
\n2 Product differentiation: Empirical analysis
\n3 Asymmetric information, price and advertising signals
\n4 Consumer inertia<\/p>\n

Part II. Networks, Standards and Systems, Market Intermediation
\n5 Markets with network goods
\n6 Strategies for network goods
\n7 Markets with intermediated goods
\n8 Information and reputation in intermediated product markets<\/p>\n

Part III. Selected topics in ICT industry. Media Industries
\n9 The Economics of Network Neutrality and the access question
\n10 The Economics of Spectrum allocation
\n11 Two-sided markets: Media, payment card, operating systems
\n12 Internet markets: Scale and customization, online and offline advertising and commerce, cloud computing
\n13 Features of the (traditional) media markets: Audience and advertising
\n14 Variety in media industry: Program diversity and information plurality
\n15 Content production. Risk sharing and vertical relations: News and book publishing, music recording, films and TV program series producing
\n16 Some copyright economics
\n17. Cloud computing<\/p>\n<\/div>\n

\n

Metodi Didattici<\/h3>\n

Assessment: Exam (80%) + Assignment (20%). A series of assignments and activities are designed to prepare students\u2019 presentation on selected theoretical topics and case studies.<\/p>\n<\/div>\n

\n

Verifica dell’apprendimento<\/h3>\n

Partial examination: Written Exam
\nFinal examination: Written Exam<\/p>\n<\/div>\n

\n

Testi<\/h3>\n

Main Reference:
\nBelleflamme-Peitz, Industrial Organization. Markets and Strategies, Cambridge University Press, 2010, Ch. 3, 4, 5, 6, 7, 20, 21, 22, 23.
\nFor a complete list of references see the lecturer\u2019s web page:
\nhttp:\/\/www.econ-pol.unisi.it\/luini\/magistraleeng.htm<\/p>\n<\/div>\n

\n

Altre Informazioni<\/h3>\n

Classes: Tuesday: 4:00-6:00 pm (Room n 1); Thursday 2:00-4:00 pm (Room n 1); Friday 10;00-12:00 am (Room n 12).
\nOpening class: 29 September 2015<\/p>\n

Elective topics for assignments:
\n(additional bibliography available at the lecturer\u2019s web page)<\/p>\n

Spectrum Allocation: Advanced topics
\nPricing in search engine advertising
\nAttention economy
\nCollaborative action models
\nE-commerce: online and offline competition and complementarity
\nMagazines
\nBooks
\nFree download and piracy: Music market, Movie market
\nPublic service broadcasting in the digital world
\nFree vs. fee debate
\nThe long tail and the distinction between amateur and professional
\nDigital media start-ups
\nSocial networks
\nWikipedia
\nOpen Source
\nCloud computing: Platform competition, Security<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Obiettivi The aim of the course is to help students to be familiar with contemporary topics in advanced industrial organization both theoretical and applied. The course is focused on special topics as Network economics, Media industries and Advertising. Prerequisiti Industrial Economics (introductory level) as in: Cabral, Introduction to IO, MIT Press, 2001, Ch. 4: Games … Leggi tutto “Industrial organization”<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-802","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/pages\/802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/comments?post=802"}],"version-history":[{"count":1,"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/pages\/802\/revisions"}],"predecessor-version":[{"id":803,"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/pages\/802\/revisions\/803"}],"wp:attachment":[{"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/media?parent=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}