{"id":847,"date":"2019-09-11T14:26:11","date_gmt":"2019-09-11T12:26:11","guid":{"rendered":"http:\/\/docenti-deps.unisi.it\/luigiluini\/?page_id=847"},"modified":"2020-04-29T10:48:32","modified_gmt":"2020-04-29T08:48:32","slug":"industrial-organization-3","status":"publish","type":"page","link":"https:\/\/docenti-deps.unisi.it\/luigiluini\/industrial-organization-3\/","title":{"rendered":"Industrial Organization"},"content":{"rendered":"

Credits: 9 International Accounting and Management \u00a0(Classes + Assignment)<\/strong><\/p>\n

Credits: 6 Economics (Classes)<\/strong><\/p>\n

Industrial Organization: Guidelines for distant learning
\n<\/u><\/em>Main Reference:
\nBelleflamme-Peitz, Industrial Organization. Markets and Strategies, Cambridge University Press, 2015, 2d ed, Chapters 3, 4, 5, 6, 7, 20, 21, 22, 23 (for details see the syllabus).
\nThe ebook is available at our online university library<\/a><\/p>\n


\n<\/strong>Guidelines for the assignment<\/a><\/strong><\/p>\n

(2019-2020, 1<\/strong>st <\/strong>semester)<\/strong><\/p>\n

 <\/p>\n

\u00a0Classes: Monday 10:00-12:00 am (room 6); Tuesday 10:00-12:00 am (room 6); Wednesday 2:00 -4:00 pm (room 1)<\/em><\/p>\n

Opening class: 23 September 2019<\/em><\/p>\n

Mid-term exam: 30 October, 2:00 pm<\/u><\/em><\/p>\n

End-of-the-course exam:11 December, 2:00 pm <\/u><\/em><\/p>\n

 <\/p>\n

Lecturer: Luigi Luini <\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Objectives:<\/strong><\/p>\n

The aim of the course is to help students to be familiar with contemporary topics in advanced<\/p>\n

industrial organization both theoretical and applied. The course is focused on special topics as<\/p>\n

Network economics, Media industries and Advertising.<\/p>\n

\u00a0<\/strong><\/p>\n

Recommended prerequisites:<\/strong><\/p>\n

Industrial Economics (introductory level) as in: Cabral, Introduction to IO, 2d ed, MIT Press, 2017, Ch. 4<\/p>\n

Games and Strategies; Ch. 5 Monopoly; Ch. 6 (Almost) Perfect Competition; Ch. 7 Oligopoly:<\/p>\n

Bertrand and Cournot; Ch. 8 Collusion; Ch 9 Market Power.<\/p>\n

\u00a0<\/strong><\/p>\n

Assessment:<\/p>\n

\u00a0<\/em><\/strong><\/p>\n

9 Credits:<\/p>\n

Exam (80%): Part I, Part II, Part III + Assignment (20%).<\/strong><\/p>\n

A series of assignments and activities are designed to prepare students\u2019 presentation on selected theoretical topics and case studies.<\/p>\n

6 Credits:<\/p>\n

Exam (100%) Part I, Part II, Part III<\/p>\n

Syllabus<\/u><\/strong><\/p>\n

 <\/p>\n

Long<\/em><\/strong><\/p>\n

Part<\/strong> I.<\/strong> Refreshing and advances on IO theoretical topics. <\/strong>Market power and sources of market power<\/strong><\/p>\n

1.Oligopoly models: Cournot, Bertrand, Hotelling, Stackelberg. <\/em>Static and dynamic aspects of imperfect competition<\/em><\/p>\n

1.1 Sequential choice: Stackelberg, 1.2 One leader and one follower, 1.3 One leader and an endogenous number of followers, 1.4 Commitment, 1.5 Free entry: endogenous number of firms, 1.6 Properties of free-entry equilibria, 1.7 The Cournot model with free entry, 1.8 Price competition with free entry, 1.9 Monopolistic competition, 1.10 Industry concentration and firm turnover, 1.11 Exogenous versus endogenous sunk costs, 1.12 Dynamic firm entry and exit<\/p>\n

Reference:<\/p>\n

Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch 3& 4<\/p>\n

\u00a0<\/em><\/p>\n

2 Product differentiation:<\/em> Empirical analysis<\/em><\/p>\n

2.1 Probabilistic choice and the logit model, 2.2 Empirical analysis of horizontal product differentiation, 2.3 Empirical analysis of vertical product differentiation, 2.4 Nested logit and other extensions<\/p>\n

Reference:<\/p>\n

Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch 5<\/p>\n

 <\/p>\n

3 <\/em>Asymmetric information, price and advertising signals<\/em><\/p>\n

3.1 Asymmetric information problems, 3.1.1 Hidden information problem, 3.1.2 Hidden action problem, 3.2 Advertising and price signals, 3.2.1 Advertising signals, 3.2.2 Price signals, 3.2.3 Joint price and advertising signals, .3 Price signalling under imperfect competition<\/p>\n

Reference:<\/p>\n

Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch 6<\/p>\n

\u00a0<\/em><\/strong><\/p>\n

4\u00a0 Consumer inertia<\/em><\/p>\n

4.1 Uninformed consumers and search costs, 4.2 Price dispersion, 4.3 Consumer search, 4.4 Empirical investigation of price dispersion, 4.5 Switching costs, 4.6 Competitive effects of switching costs, 4.7 Coupons and endogenous switching costs, 4.8 Estimating switching costs, 4.9 Customer poaching<\/p>\n

Reference:<\/p>\n

Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch 7<\/p>\n

\u00a0<\/em><\/p>\n

Part II. Networks, Standards and Systems, Market Intermediation<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

5 <\/em>Intellectual property rights<\/em><\/p>\n

5.1 Alternative incentive mechanisms: rewards and secrecy, 5.2 Protection of IP in practice,<\/p>\n

Protecting innovations, 5.2.1 Optimal design of IP rights, 5.2.2 Rewards vs. patents, 5.2.3 Secrecy vs. patents 5.3 Cumulative innovations, 5.3.1 Sequential innovations and holdup 5.3.2 Complementary innovations and anticommons, 5.4 Intellectual property in the digital economy, 5.4.1 End-user piracy, 5.4.2 Software protection<\/p>\n

Reference:<\/p>\n

Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch. 19<\/p>\n

\u00a0<\/em><\/p>\n

    \n
  1. Markets with network goods<\/em><\/li>\n<\/ol>\n

    6.1 Network effects, 6.2 Direct and indirect network effects, 6.3 Network effects and switching costs, 6.4 Empirical evidence on network effects,\u00a0 6.5 Markets for a single network good, 6.6 Modelling the demand for a network good, 6.7 Provision of a network good, 6.8 Markets for several network goods, 6.9 Demand for incompatible network goods, 6.10 Oligopoly pricing and standardization<\/p>\n

    Reference:<\/p>\n

    Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch. 20<\/p>\n

    \u00a0<\/em><\/p>\n

    7\u00a0 Strategies for network goods<\/em><\/p>\n

    7.1 Choosing how to compete, 7.2 A simple analysis of standardization, 7.3 A full analysis of standardization, 7.4 Strategies in standards wars, 7.5 Building an installed base for pre-emption, 7.6 Backward compatibility and performance, 7.7 Expectations management, 7.8 Public policy in network markets, 7.9 Ex ante interventions, 7.10 Ex post interventions<\/p>\n

    Reference:<\/p>\n

    Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch. 21<\/p>\n

    \u00a0<\/em><\/p>\n

    8\u00a0 Markets with intermediated goods<\/em><\/p>\n

    8.1 Intermediaries as dealers, 8.2 Intermediated versus nonintermediated trade, 8.3 Dealer versus pure platform operator, 8.4 Intermediaries as matchmakers, 8.5 Divide-and-conquer strategies, 8.6 Sorting by an intermediary in a matching market, 8.7 Intermediaries as two-sided platforms, 8.8 The price structure for intermediation services, 8.9 Competing intermediaries, 8.10\u00a0 Implications for antitrust and regulation, 8.11 Network effects in media industries<\/p>\n

     <\/p>\n

    References:<\/p>\n

    Main<\/em>:<\/em><\/p>\n

    Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch. 22<\/p>\n

    Additional:<\/em><\/p>\n

    Parker, G., M. Van Alstyne, 2005, Two-Sided Network Effects: A Theory of Information Product Design,<\/p>\n

    Management Science<\/p>\n

    \u00a0<\/em><\/p>\n

    9 Information and reputation in intermediated product markets<\/em><\/p>\n

    9.1 Intermediation and information, 9.2 Information overload, 9.3 \u2018Infomediaries\u2019 and competition in search markets, 9.4 Information and recommendation networks, 9.5 Intermediation and reputation, 9.6 Certifying intermediaries, 9.7 Reputation systems<\/p>\n

    Reference:<\/p>\n

    Belleflamme-Peitz, Industrial Organization, CUP, 2015, Ch. 23<\/p>\n

    \u00a0<\/em><\/strong><\/p>\n

    Part III. Selected topics in ICT industry:<\/strong> Media Industrie<\/strong>s<\/strong><\/p>\n

    10 The Economics of Network Neutrality<\/em><\/p>\n

    10.1 Centrality of the access question, 10.2 Private and social incentives to (not) prioritize contents<\/p>\n

     <\/p>\n

    Reference:<\/p>\n

    Economides N., B. E. Hermalin, 2012, The Economics of Network Neutrality, RAND Journal of Economics<\/p>\n

    \u00a0<\/strong><\/p>\n

    11 The media markets as two-sided markets<\/em><\/p>\n

    The role of intermediaries in: 11.1 Media, 11.2 Payment card, 11.3 Operating systems<\/p>\n

    Reference:<\/p>\n

    Rysman, M, \u00a02009, The economics of two-sided markets<\/a>, Journal of Economic Perspectives<\/p>\n

     <\/p>\n

    12 Internet markets<\/em><\/p>\n

    12.1 Scale and customization, 12.2 Online and offline advertising: targeting, obtrusiveness<\/p>\n

    and privacy, 12.3 Online and offline commerce<\/p>\n

     <\/p>\n

    Reference:<\/p>\n

    Levin<\/a> J.D., 2011, The economics of internet markets<\/a>, wp NBER<\/p>\n

     <\/p>\n

    13 Features of the (traditional) media markets<\/em><\/p>\n

    13.1 The first side: Audience, 13.2 The second side: Advertising, 13.3 Markets for news, 13.4 TV markets, \u00a013.5 Movie market, 13.6 Music market<\/p>\n

     <\/p>\n

    References:<\/p>\n

    Anderson S, and J Gabszewicz, 2006, The media and advertising: a tale of two-sided markets, Handbook of the Economics of Art and Culture<\/p>\n

    Van der Wurff\u00a0 R, 2005, Competition, Concentration and Diversity in European Television Markets, Journal of Cultural Economics<\/p>\n

    Eliashberg J, A Elberse, M Leenders, 2006, The motion picture industry: Critical issue in practise, current research and new research directions, <\/em>Marketing Science<\/p>\n

    Schulhofer-Wohl S, M. Garrido, 2009, Do Newspapers Matter? Evidence from the Closure of The Cincinnati Post, WP<\/p>\n

    George L, J Waldfogel, 2006, The New York Times and the Market for Local Newspapers, American Economic Review<\/p>\n

    Alexander P J, 2002, Market Structure of the Domestic (US) Music Recording Industry, 1890-1988, Historical Methods<\/p>\n

     <\/p>\n

    14 Variety in (traditional) media industry<\/em><\/p>\n

    14.1 Program diversity. 14.2 Information plurality<\/p>\n

    References:<\/p>\n

    Dimmick J and D. G. McDonald, 2001, Network Radio Oligopoly (US), 1926\u20131956: Rivalrous Imitation and Program Diversity, Journal of Media Economics<\/p>\n

    Suhck Bae, Hyuhn, 1999, Product Differentiation in Cable Programming: The Case in the Cable National All-News<\/p>\n

    Networks, Journal of Media Economics<\/p>\n

    \u00a0<\/em><\/p>\n

    15 Cloud computing<\/em><\/p>\n

    15.1 Platform competition, 15.2 Cloud\u00a0 Security<\/p>\n

    Reference:<\/p>\n

    Fershtman, C., N. Gandal, 2012. Migration to the cloud ecosystem: Ushering in a new generation of platform competition<\/a>,\u00a0CEPR Discussion Papers<\/a>\u00a08907<\/p>\n

    \u00a0<\/strong><\/p>\n

    \u00a0<\/u><\/p>\n

    Elective topics for assignments (9 credits only):<\/strong><\/p>\n

    Spectrum Allocation: Advanced topics
    \nPricing in search engine advertising
    \nAttention economy
    \nCollaborative action models
    \nE-commerce: online and offline competition and complementarity
    \nMagazines
    \nBooks<\/p>\n

    Price Discrimination in the Information Age<\/p>\n

    Reputation systems\u2019 weakness<\/p>\n

    Advertising and R&D substitutability<\/p>\n

    Concentration in online advertising markets<\/p>\n

    Superstars in Two-Sided Markets<\/p>\n

    Industrial revolution in services, retail, and wholesale<\/p>\n

    Free download and piracy: Music market, Movie market
    \nPublic service broadcasting in the digital world
    \nFree vs. fee debate
    \nThe long tail and the distinction between amateur and professional
    \nDigital media start-ups
    \nSocial networks<\/p>\n

    Worker-managed digital platforms
    \nWikipedia<\/p>\n

    Open Source
    \nCloud computing: Platform competition, Security<\/p>\n

    \u00a0<\/strong><\/p>\n

    \u00a0<\/u><\/p>\n

    \u00a0<\/u><\/em><\/p>\n

    Selected\u00a0 Bibliography for writing the Assignment<\/u><\/em>:<\/u><\/p>\n

    Srnicek, Nick, (2017) Platform\u00a0 capitalism; Polity P.<\/p>\n

    Ross, Alec, (2016) Industries of the future, Simon & Schuster, Ch. 5: Data: The raw material of the information age, pp 152-185<\/p>\n

    Koen, Frenken, Arnoud van Waes, Magda Smink, Rinie van Est\u00a0 (2018) Safeguarding public interests in the platform economy, Vox,\u00a0 3 April<\/p>\n

    Pasquale, Frank (2018) Tech Platforms and the Knowledge Problem, American Affairs, May 20<\/p>\n

    See also:<\/p>\n

    The Economist:<\/p>\n

    The techlash against Amazon, Facebook and Google\u2014and what they can do<\/p>\n

    March 20, 2018, Available at: https:\/\/www.economist.com\/briefing\/2018\/01\/20\/the-techlash-against-amazon-facebook-and-google-and-what-they-can-do<\/p>\n

     <\/p>\n

    Aguiar, Luis, Joe\u00a0 Waldfogel (2018)\u00a0 Platforms, Promotion, and Product Discovery: Evidence from Spotify Playlists<\/a>, NBER WP No. w24713<\/a><\/p>\n

    Anderson, \u00a0Simon P.,\u00a0 Foros, \u00a0\u00d8ystein, \u00a0Kind \u00a0Hams J. (2018),\u00a0 CEPR Discussion Paper No. DP13022<\/a><\/p>\n

    Caffarra, Cristina, Oliver Latham, Matthew Bennett, Federico Etro, Pierre R\u00e9gibeau, Robert Stillman (2018) Google Android: European \u2018techlash\u2019 or milestone in antitrust enforcement? Vox 27 July<\/p>\n

    Carton, Benjamin, Joannes Mongardini, Yiqun Li (2018) A New Smartphone for Every Fifth Person on Earth: Quantifying the New Tech Cycle, IMF wp<\/p>\n

    de Corni\u00e8re, Alexandre, Greg Taylor, (2018)\u00a0On the economics of the Google Android case, Vox, 15 August<\/p>\n

    de Corni\u00e8re, Alexandre, Greg Taylor, (2018),<\/a> \u00a0Upstream Bundling and Leverage of Market Power,\u00a0 CEPR Discussion Paper No. DP13083<\/a><\/p>\n

    Gabaix, Xavier (2018)\u00a0Behavioral inattention, \u00a0NBER Working Paper No. w24096<\/a><\/p>\n

    Gentzkow Matthew, Jesse M. Shapiro (2008) Competition and Truth in the Market for News, J Econ Perspectives, 22, 133-154.<\/p>\n

    Peukert,<\/em> Christian,\u00a0Imke\u00a0Reimers<\/em>,\u00a0(2018<\/em>) “Digital Disintermediation and Efficiency in the Market for Ideas<\/em>,” CESifo Working Paper Series No. 6880<\/a><\/p>\n

     <\/p>\n

    Prat, Andrea, Tommaso Valletti (2018) Attention Oligopoly, WP<\/p>\n

    Cavenaile, L,,\u00a0R. Pau (2019)\u00a0<\/a>“Advertising, Innovation and Economic Growth”<\/a>\u00a0\u00a0 Banco de Espana Working Paper No. 1902<\/a><\/p>\n

    DeCarolis F, G. Rovigatti \u00a0(2019) “From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising”<\/a>,\u00a0CEPR Discussion Paper No. DP13897<\/a><\/p>\n

    Anderson,SP, A Baik ,\u00a0N. Larson (2019) “Price Discrimination in the Information Age: Prices, Poaching, and Privacy with Personalized Targeted Discounts”<\/a>\u00a0\u00a0CEPR Discussion Paper No. DP13793<\/a><\/p>\n

    Filippas,A., \u00a0JJ Horton,J, Golden\u00a0 (2019) “Reputation Inflation”<\/a>\u00a0\u00a0NBER Working Paper No. w25857<\/a><\/p>\n

    Carroni ,E,. L. Madio, , S. Sheckar (2019) \u201cSuperstars in Two-Sided Markets: Exclusives or Not?”<\/a>\u00a0\u00a0CESifo Working Paper No. 7535<\/a><\/p>\n

    Hsieh, Chang-Tai, E. Rossi Hansberg (2019) “The Industrial Revolution in Services”<\/a>\u00a0\u00a0CEPR Discussion Paper No. DP13797<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Credits: 9 International Accounting and Management \u00a0(Classes + Assignment) Credits: 6 Economics (Classes) Industrial Organization: Guidelines for distant learning Main Reference: Belleflamme-Peitz, Industrial Organization. Markets and Strategies, Cambridge University Press, 2015, 2d ed, Chapters 3, 4, 5, 6, 7, 20, 21, 22, 23 (for details see the syllabus). The ebook is available at our online … Leggi tutto “Industrial Organization”<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-847","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/pages\/847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":7,"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/pages\/847\/revisions"}],"predecessor-version":[{"id":865,"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/pages\/847\/revisions\/865"}],"wp:attachment":[{"href":"https:\/\/docenti-deps.unisi.it\/luigiluini\/wp-json\/wp\/v2\/media?parent=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}